"Thinking Outside the Crate" Startseeingblackdogs. com

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Article from ssbldogs website

"Does it take a long time to find new homes for the black dogs in your care? Do their adoption prospects seem bleak compared to other dogs? Is there an assumption that black dogs will be adopted last, that they are too “plain” or that “people just don’t want black dogs?”

Those involved with rescue groups and shelters generally agree that black dogs are often the last to be adopted and consequently they are euthanised in shelters in much larger numbers. People may consider them too “plain”, think they are menacing, or simply don’t notice them because their dark color makes them disappear in their kennels.

Based on this, it would seem that the public is not very interested in adopting our wonderful black dogs. But what if we could do something about it? What if we could reshape the public image of black dogs? What if instead of plain, invisible or menacing black dogs started being seen as unique, loving, smart and loyal? What if they were sought out for adoption rather than constantly overlooked?

The more we invest in the idea that black dogs are less desirable, too “plain” and unwanted by the public, the more we create an environment of lowered expectations. If we assume it will be a real struggle to find homes for our black dogs, chances are that this is exactly what will happen. What if we spent less time thinking about how difficult it will be to get our black dogs adopted, and used that energy to promote them instead?

If you work with an animal rescue group or shelter, we challenge you to ask yourself these “what if?” questions. We welcome you to think more creatively about what you can do to increase black dog adoptions. We invite you to “think outside the crate.” ™

Black Dogs Are the “New Black” ™

Take this idea further. Think about what it would look like if instead of thinking of black dogs as being difficult to adopt, we started thinking about them as desirable, in demand, and HIGHLY adoptable? Could black dogs be the “new black?” Why not? What can we do to make this happen?

If we put more energy into making our black dogs visible to potential adopters or into educating the public about Black Dog Syndrome, could that lead to an increase in successful adoptions? Absolutely.

Be Willing to Believe, Then Roll Up Your Sleeves

Many rescue groups and shelters would love to get PR and exposure for their black dogs, but don’t know where to begin. Most are stretched thin on money, time, and manpower. It is important to know that not only CAN you get free PR and marketing, but also know that it is being done successfully right now. At startseeingblackdogs.com, our mission is to offer free PR and marketing resources to rescues and shelters with one goal in mind - to save more lives.

So How Do We Do It?

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